5. Company Information

This chapter discusses company information about Hawley & Associates and associated legal issues. It is divided into the following parts:

	Company Name and Address
	Product Names and trademarks

5.1 Company Name and Address

Hawley & Associates is a writing consulting firm. Our company name is not included in any manuals written for a client company. However, if the specific client wishes to credit us in any of their manuals, we are referred to as Hawley & Associates, Inc. at all times. Our company address is:

Our telephone number is (510) 789-5000.

5.2 Product Names and trademarks

Rewrite sentences that use the possessive form of a product name. Product names are adjectives, not nouns or verbs, so they cannot legally possess anything. Example:

5.2.1 Trademarks

A trademark is a word, phrase, name, symbol, logo, or a combination of all of these elements, adopted and used by a company to identify its specific brand of products or services, and to distinguish them from other companies.

Some trademarks are acceptable as nouns when they are singular. For example, when referring to Microsoft Word 98, the term Microsoft Word 98 is acceptable, but when referring to more than one copy of it, write it as follows: Microsoft Word 98 menus instead of Microsoft Word 98 menu.

If in doubt as to how a trademarked product (for example, Microsoft Windows 98, Netscape, Macintosh OS) should be typed out, consult that company's manual if it is available. If in doubt about a product trademark for a client company, consult with a lead engineer, marketing person or (if available) the legal department at the client site.

Here is an example of how a trademark should be typed:

All trademarks should have:

• The appropriate notice (®, ™, or ©) the first time the trademark is mentioned in the text. After the first designation, use the trademark name as a proper adjective, without the associated symbol.
• The appropriate legend (either in the front matter or at the end of the manual) attributing company trademarks.

Here are other trademark rules:

• Use ® only with registered trademarks. For trademarks that are unregistered or are pending, use ™.
• This could be written to say "The UNIX system can be fun and enjoyable."
• Do not capitalize common nouns preceded by proper adjectives. If the noun is part of a product name, capitalize it like a proper noun.
• Do not put acronyms or abbreviations that are trademarked terms in parentheses.

Below is a short list of companies' trademarks: